Tough Top Laptop: General

Friday, June 12, 2009

Tough Top Laptop

Friday, June 5, 2009

Mission Statement

Tough Top Mission Statement

With our durable, lightweight and waterproof "tough top" laptop, you'll never have to worry about dropping your laptop again. Now you can snack while you work. It's crumb-proof , spill-proof, and easy to clean. It's the most sophisticated piece of equipment you'll ever use.

Friday, June 5, 2009

Market Analysis

Customer Description

Our costumers will be people on the go. They would be construction workers, because they can use it near construction areas. Also parents, because their children could do anything with their laptops, like throwing them out a window. This is a very good laptop for people in a rough environment.

We will administer our survey out side of many different places. We will administer it at Best Buy. Another place is out side Office Max, construction sites, and Radio Shack.

Questions How the information would help

1.Would you buy the Tough Top Laptop?

2.What color laptop do you like?

3.Do you ever have problems keeping your laptop safe?

4.How often do you go on the computer?

5.How many gigabits would you like to have?

6.How much do you usually spend on a laptop?

7.What security program/programs should we use?

8.What company do you use?

9.Would you like a mouse pad on your computer?

10.Do you like small laptops, medium laptops, or large laptops?

1. If this is a good product to sell.

2.It will help us with which colors to produce.

3.To show the product would be a good seller in certain areas.

4.It would show us who our target sellers are.

5.It would show us how many gigabits to put in the laptop.

6.It would show us a range of prices.

7.This would show which security system to download on the laptop.

8.That would tell us which program to use.

9.This would tell us if we should add a mouse pad on it.

10.It would show us what size to make the laptop.

Friday, June 5, 2009

Product Placement

We will sell our product in Best Buy. We will do this because Best Buy is a high quality electronic store. A lot of people go to this store, so it will be a very good seller there. Even though they will charge us, we will make more money than opening our own store. The reason we don't have our own store is because we are only selling one product. We are selling these laptops in Best Buy because this store is a chain of stores all over the country. Other stores that we could sell our product to would be, Office Max, Target, Wall-mart, and Staples.